E-Commerce & Web Design for PlantShed

E-Commerce / Web Design, Concept Development, Project Management

PLANT PRODUCT PAGE REDESIGN + CARE GUIDE LAUNCH

Responsive product page redesign to simplify imagery, color palette and introduce plant care information to each page with a link to a downloadable pdf to enhance customer experience and build brand trust as a knowledgeable resource for reliable, easy to follow plant care advice. This was launched in tandem with the Spring Plant Collection, PlantShed’s first large-scale e-commerce houseplant offering. Partnered with horticulturalists, copywriters and developers to develop content and implement this project.

Icon Set Overview, Plant Care Guide, In-store Plant Care Hangtags

BLOG REDESIGN

Redesign of PlantShed’s existing blog to align with updated visual aesthetic and content strategy. Collaborated with e-commerce and creative leadership, copywriters and developers to create content that aligned with the overall brand strategy. Worked with a team of developers to test and implement the redesign and create a logical CMS interface to improve ease of use for blog admins.